Free White Paper: Stakeholder Journey Mapping for Optimized Value Delivery
Are you keeping up with today's fragmented digital reality?
Today's procurement decisions are often made by committees using value analysis decision-making frameworks to guide their purchases. As a result, OEMs must now deliver value propositions that meet the requirements of a broader array of stakeholders beyond the channel partners and actual purchasers themselves, including economic stakeholders, the end-user, insurers, and investors.
Fill out the form to the right to download this white paper and learn:
- The key to success for working through the digital paradox: the conundrum where smart devices providing additional info to buyers drives them to demand new information that isn't yet available.
- The 6 steps of the Stakeholder Journey Map framework and how it can expand the scope of your design thinking.
- How to maximize postive impacts and minimize negative impacts to your stakeholders along the entire product journey.